Rihanna dropped 40 shades of foundation on the makeup industry on Friday when she launched her new makeup line Fenty Beauty.
The pop star has been getting rave reviews for the products which are selling out fast in stores across the country. Almost 10 of the shades are already completely sold out as noted on the Sephora website. According to Rihanna, the beauty products were created for everyone and that is the reason why there are so many shades.
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races,” the pop singer wrote.. “I wanted everyone to feel included.” Rihanna has been getting a lot of positive feedback from her fans and even some celebrities who have tried the products including Gabby Sidibe. “In case you’re wondering about #FentyBeauty on dark skin, issa YES for me dawg,” she tweeted along with a photo of herself wearing the makeup.
Some beauty magazines including Affinity Mag are praising Rihanna’s Fenty Beauty for its inclusiveness with darker skin women. “The dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won’t sell well,” the magazine wrote on Twitter.
— Gabby Sidibe (@GabbySidibe) September 9, 2017
I work at Sephora and I've NEVER SEEN SO MANY WOC IN OUR STORE. Plus, all the deeper shades of fenty beauty are sold out. That's amazing.
— Pink+White (@amir_ahhh) September 10, 2017
Representing one of the dark shades of foundation for @fentybeauty is an amazing thing not only because it was created by Rihanna but more importantly, that the beauty world for people of color has welcomed yet another brand that goes into understanding that we melanins have different undertones and shades- not just 3 but multiple! We have amazing brands representing us, yes, but not enough. I believe we are getting there slowly, and some day we are going to have too many and for all. But for now, we have 40 shades from Fenty Beauty to use! Meaning that I get a shade, you get a shade, and every freaking one of you can get a shade- so girl, go look ! Thank you Fenty beauty and @badgalriri. Welcome to the makeup world! You started with a bang !! ? #melanin #fentybeauty #blackgirlmagic